In other words, it shows the percentage of people who saw your post and engaged with it.ĭepending on your social media goals, there are a few different ways to get to that number. Your Instagram engagement rate measures the amount of interaction your content earns relative to your followers or reach. If you prefer manual math (why?), read on for the exact formula: Easily view industry benchmarks and see how you compare to competitors.Get personalized recommendations for your best times to post for each of your accounts.Hootsuite Analytics collects your stats from Instagram, Facebook, Twitter, LinkedIn, and TikTok. Or, better yet, start a free 30-day Hootsuite trial to easily track the performance of all your social channels in one place (so you can replicate what works and get more engagement). If you’re looking for more detailed data or you want to calculate different kinds of engagement (like engagement rate by reach or engagement rate by impressions), download our free spreadsheet calculator that will do the math for you. If you’re calculating the engagement rate of a specific campaign, only include the details of the posts that were part of the campaign. Note: If you’re calculating your account’s total engagement, include information about all your posts (e.g total number of posts published, total number of likes, and so on). Use the calculator below to find out your Instagram engagement rate by post. For now, let’s dive into some tips for how to increase engagement on Instagram. We’ll talk about where to find those metrics and how to analyze them later in this post. What exactly do we mean when we talk about Instagram engagement? On Instagram, engagement is measured by a range of metrics, such as: A little early love for a post, Story, or Reel can help get it in front of more eyeballs, leading to even more engagement. Those feelings are the heart of brand loyalty.Įngagement is also a key ranking signal for the Instagram algorithm. It also indicates that something in what you posted connected with them and made them feel something about your post, or even your brand.
Instagram engagement is important because it indicates people are stopping to interact with your content, rather than scrolling on by. It’s actually a collection of metrics that together tell you how well your content connects with your audience, and how passionate your online community is about your brand.
Instagram engagement is a measure of how many people interact with the content you post on Instagram. Calculate it on a post-by-post basis or for an entire campaign - for any social network. Bonus: Use our free engagement rate calculator to find out your engagement rate 4 ways fast.
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